eCommerce is not the way of the future; it’s the way of the present. Consumers are now fully comfortable researching products and making purchases online. Even from their phones. Not only are people buying online, they are involving themselves in the entire shopping experience on the Internet.
This is a pretty straight-forward process for typical consumers. Let’s imagine that you want to buy a new pair of hiking boots. You start by searching Google, reading articles, perusing reviews, comparing prices, looking for the best deal, and then you make your purchase. The online shopping experience is different than the buying experience of a decade ago, but overall it isn’t that complex.
But, what if you are a construction company that needs to buy supplies for a big job that begins in 2 months? Read more »